Bear in mind that regardless of your marketing objective, i.e. branding or store visits, the final goal should contribute to generating revenue, in the long term, at least.
Are customers able to purchase directly off your website? Or do interested buyers have to travel all the way to your outlet before they can make a purchase?
The very first step in furniture marketing would be to identify your objectives. Needless to say, this is the crux of every strategy as you can better plan, adapt and optimise your marketing.
There’s no sin in being 100% retail. Neither is there any glory in an eCommerce strategy that is ROI negative. A retail focus simply means that your digital strategy is poised towards driving store traffic.
Naturally, having the option to purchase online is a game-changer. This game-changer provides highly demanded benefits unseen by the naked eye, convenience and, as your reputation grows, reliability.
Well, that’s true, to a certain degree. Most people would certainly love to get a feel of the furniture before they buy it.
However, we’ve also seen new customers buying high-end furniture directly off our client’s website. These could be customers who would first drop by your retail outlet, and then purchase online days later. The reason? Convenience and reliability would be the simple way to put it.
Having the option of online purchases indisputably increases the chances of a sale, and of course, the chances of you being one step closer to that hitting that monthly sales target that’s ever-demanding.
Who knows? Perhaps you’ll get a huge bonus at the end of the year too, having surpassed your annual sales target. But furniture marketing isn’t about luck. It’s about precision, analysis and calibration. And this, first starts with accurately determining your marketing objectives.
Alas, if you answer ‘no’ to any of these questions, it can only mean one thing. There is likely more that you can do with your current digital marketing strategy. This applies even if your furniture is exquisite, extravagant and tailored only for the crazy rich, pun intended.
Whichever your niche, having a strong online presence is extremely important. A game-changing online marketing campaign with accurate tracking can be executed within days. Yet assembling quality data takes time to complete.
As with all other industries, reaching out to potential customers for brand and product awareness is the first step to grow your furniture business.
Within every marketing strategy, having a crystal clear comprehension of your products and the type of audience they cater to is of utmost importance. A fundamental understanding of your audience allows you to plan, execute and achieve results with greater efficacy.
For example, if your products appeal better to people with higher income aged between 35-65, we should make sure that we cater our messaging, budget and targeting towards this demographic.
Perhaps it’s choosing KOLs (key opinion leaders) that your audience will resonate with or having a presence on relevant websites or placements. From content writing to social media creatives, and social media creatives to ad copies, knowing the likes and dislikes of your customers is the first step towards successful furniture marketing.
Just like how the allied forces defeated the Nazis during the 2nd world war, victory came only after a good understanding of the enemy. Similarly, a good furniture marketing strategy does not target a broad-based audience aged 18-65 at all income ranges unless the goal is long term branding.
While you might welcome walk-ins and new customers, you’ll want to take that one step further. After all, branding success comes from building a solid base of returning clients who become advocates that refer your brand to their friends and family.
Discounts and promotions can be effective at bringing in purchases. However, these customers may not drive recurring purchases if they ultimately feel that your products aren’t the right fit.
With today’s intense competition, it’s no longer profitable to market to just anyone, especially with the increasing digital cost per click (CPC). Implementing an effective strategy by understanding your target audience would truly differentiate your brand from the never-ending sea of alternatives.
Furniture SaleUnderstanding your competitors’ marketing strategy is crucial to say the least. For instance, identifying the marketing platforms that our competitors consistently invest in allows us to monitor the marketing channels that they find effective.
Take SEM for example, we can observe which keywords are driving results simply by seeing how many ads appear on top of the SERP.
In today’s digital landscape, having a performing website is crucial to every business. It is also important to have a high functioning website that is both mobile and user friendly.
This means that your chances of ranking on the 1st page of Google will not be high if your website isn’t mobile-friendly. This also means that potential customers will not be able to find you easily since you’re not on the 1st page of Google.
Take a look at your mobile loading speed, page alignment, images, and even the checkout page on your website. Does your website resize automatically with a different device or screen?
People spend more time on mobile devices to browse the internet. In fact, 80% of Singaporeans check their smartphones before waking up and going to bed.
The shift in consumer behaviour is clear. More and more consumers are browsing via their mobile devices. This means that without a mobile-friendly website, you’ll be delivering a lower quality user experience.
The shift in consumer behaviour is clear. More and more consumers are browsing via their mobile devices. This means that without a mobile-friendly website, you’ll be delivering a lower quality user experience.
With eCommerce, driving purchases have never been easier. However, generating sales online can be tricky, especially if you don’t have sufficient branding.
Even if you’re a household name in the furniture industry, you’ll still have to convert your website visitors to become actual paying customers.
A website that’s easy to navigate encourages purchase decisions and lower bounce rates. The more navigable your website, the higher the possibility of a purchase or an inquiry.
Whether your furniture business offers the option of online purchases, having a high-performing website is the first step in implementing a successful online furniture marketing strategy.
To appear organically on search engines, you will have to perform search engine optimization or SEO on your website. Even appearing on search engines is simply not enough if you’re not on the 1st page of Google.
Yes, originality matters and search engines hate plagiarized content. Your customers would not appreciate content that is unoriginal as well. At the end of the day, the goal is simple. You’ll want to convert a website visitor into a satisfied customer.
Your blog content should differ from the other pages on your website. Here are some blog content ideas for furniture marketing blogs:
To add, you should captivate potential customers with both good content and high-quality images. Doing so allows you to maximise conversion rates such as driving sales or inquiries.
For furniture outlets aiming to maximize their foot traffic, appearing on the 1st position of Google Maps when potential customers search for ‘furniture store near me’ is, without a doubt, effective.